Wednesday, 20 March 2013

The Bronswik Affair

The Bronswik affair is a mocumentary created to make us see how much television advertisements affect society.

Now the documentary goes a little extreme, when people but cart fulls of items they don't need , just because they saw them on a commercial. The reasoning for these weird shopping behaviours was because Bronswik television sets had a chip that sent certain waves and made you think you needed products you don't actually need. (There's a big scientific explanation on how the chip works but that's my short one).

Obviously this whole idea sounds ridiculous , right? But while watching the mocumentary I started to second guess myself and wonder if it was true. That just shows how gullible we can be to television and advertisements.

We tend to subconsciously believe what we see and hear, and the Bronswik Affair just demonstrates that.  

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